THE A – Z : CONVERSE

THE A – Z : CONVERSE

Converse All Stars, also known as Chuck Taylors, are casual shoes that have played a significant role in pop culture for decades. A masterpiece of utilitarian design, with its sleek lines and textured contrast of canvas and vulcanized rubber, the trainer’s black-and-white beginnings were rooted in basketball.

Converse All Star sneakers were first released in 1917, and basketball star Charles “Chuck” Taylor became a Converse shoe salesman in 1921. Within a year, he inspired a restyling of the brand’s basketball shoe, which led to the nickname “Chuck Taylors.” There’s something about the All Star that is decidedly classic—but by virtue of its longevity, very modern, too.

1988 "The Energy Wave" kicks

We’re going to fast forward up to 1988 and the Converse “Energy Wave” kicks. Introducing the Converse Energy Wave And our new AB'” Series With 77% better energy return than Nike Air. Cushioning that lasts longer than EVA. And Wave shoes are cooler for maximum comfort. All so you can run farther, faster. Look for the blue-on-blue Energy Wave.

The early 90s

The early-90s global community of sneakerheads had deemed the One Star, now a faded 20-year-old memory to many, a highly-coveted classic. The Ramones frequently sported Chucks because they were inexpensive. Elvis Presley, Michael Meyers, and Michael J. Fox all wore Chucks in their films, further marketing the sneaker as a shoe for young rebels. The cheap sneakers became a symbol of U.S. subcultures as the retro look fit the grungy style of the punk rock era.

New beginning

In 2003, Nike Incorporated bought Converse for $305 million and recharged the business. Nike brought Converse’s manufacturing overseas, where the majority of other Nike products are produced.

Joshua Mueller the collector was—as recorded seven years ago—the world record holder for Converse shoes. Totalling just over 1500 pairs.

While Sofia Coppola directed Marie Antoinette, Nestled among the delicate silk pumps, blue hyacinths, layers of marzipan and millefeuille, ornate paper fans, sumptuous cream tarts, and sparkling glasses of champagne, was a different kind of treat in the form of a pair of baby blue Converse high tops. It was Roman Coppola, not director Sofia Coppola, who made the deliberate decision to include the Converse for fun while shooting secondary footage. the inclusion of the Converse was a deliberate decision, sparked by Roman Coppola having a bit of fun with the secondary footage he created for the film.

Converse has become impressively versatile. It bridges the gap between trainers and shoes as a smart-casual footwear and has even tiptoed into formal occasions.